Level 3: 100,000 business-initiated conversations (with 100,000 unique customers) in a rolling 24-hour period.Level 2: 10,000 business-initiated conversations (with 10,000 unique customers) in a rolling 24-hour period.Level 1: 1,000 business-initiated conversations (with 1,000 unique customers) in a rolling 24-hour period.Here are the messaging tiers as specified by WhatsApp and Meta: If you make sure to comply with WhatsApp commerce policy and maintain a high-quality rating you move up the messaging tiers and send more messages per day. Therefore, the limits on messages are imposed based on your quality rating which is calculated based on how users received your messages in the past seven days. There are different messaging limits tiers that are enforced by WhatsApp to ensure that businesses don’t send too many spam and promotional messages and make sure that WhatsApp users always have a good user experience. As we provide premium support and establish a strong relationship with partners to help us both grow. The Business API suits Independent software vendors perfectly.And that is because a BSP like 360dialog provides premium support and the opportunity for businesses to scale and grow. While the cloud API suits small businesses, the Business API suits enterprises and bigger companies more.The Business API from 360dialog comes with a lot of perks such as a dashboard where you can manage your API, message templates, and analytics.The Business API can be hosted locally or on-premise.In contrast, the Cloud API is hosted on Meta’s server in North America only.On the other hand, the process to access the cloud API is complicated and fragmented Access to the Business API can be granted in 5-15 mins using 360dialog’s embedded signup.Although there are a lot of technical differences between the two APIs that are listed on Meta’s website, both are REST APIs that facilitate the transfer of data between WhatsApp and another platform. Technically they both serve the same purpose, but not the same business size or segments.

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